In the 1970s, a Russian publishing house printed a series called the Library of World Literature. Every spine carried the same mark: a Pegasus leaping over a globe. The books went out of print decades ago. The mark outlived them.

The mark had no brand behind it, no identity to protect or reference, just a series that stopped being printed. Our job was to make it feel like it had always had one. We built a full system: a palette drawn from Russian cultural references, a custom book-shaped glyph, a generative pattern based on it, and an imagery style closer to memory than photography. Then we tested it in the world, on billboards, book covers, and inside a bookstore, to see if it held up as something real.